My creative practice focuses on the grooming culture in Indian Society. The term Metrosexuality, has greatly influenced my work, coined by the British writer Mark Simpson, He limited these phenomena to upper-class, but in India it was beyond any specific class or strata. I have approached this phenomenon from the lens of commercialization and corporates, which have played an instrumental role in facilitating this change.
"Soundarya Vikas Sanstha" meaning institution of beauty discusses how "Corporate Raiders" strategies their plan and their experiment . The work is divided in to five steps each piece is of size (6"x8.4") total 5 pieces are there. A) COMRADES B)SANGRAHAALAY C) PRAYOGSHALA D) PRATIYOGITA
Pallavi Singh born in 1988 Ballia a small town of eastern U.P. Currently living and working in Delhi.
Singh’s work predominantly in the medium of painting, her processes/ style of working is a research based, where society plays the role of a social laboratory and skills like: observation, conversation, travelling and personal experiences are tools, to collect information to start her work. She is interested in art as a way of thinking and understanding the world around her not only as a practitioner but also from the lenses of a viewer.
Currently Singh is exploring the grooming culture amongst Indian men, that is showing a change from the traditional alpha male. she has approached this phenomenon from the lens of commercialization, which have played an instrumental role in facilitating this change. The focus of personal beauty and grooming has been shifted from sanitarian to aesthetic. Armed with creative marketing and playing to the inherent desire of looking good, they have successfully been able to create what can be considered a new race; men dependent on their products to boost their self-esteem. Like an addict looking for his next fix, men want more out of these companies and in turn push their profit lines. This has created a symbiotic relationship where the creator and the consumer live off each other.
She had received Degree in Masters in Painting from College of Art, Delhi. She is the Recipient of WADe Asia WADe India Art Award (women art Architects, Artist and Designer awar-2017) The Inlaks Shivdasani Foundation/ Skowhegan USA (2015) art residency, finalist of 10th Sovereign Art Prize ’13-’14, Hong Kong and the M. F. Hussain award in painting during her final year of post-graduation.
Her work has been showcased at various galleries and events such as Jaipur Art Summit, , Group show ‘Katha’ at Navya Art Gallery, Delhi, ASIAN STUDENT AND YOUNG ARTIST ART FESTIVAL, Korea curated by Dian Oh LVS Gallery Korea, Two woman show “UNSEEN PASSAGE” at Art and Aesthetic gallery Delhi, Group show by Indian and Greek artists at art junction, The Lalit Delhi “VAMA” at Indira Gandhi National Centre for Arts Delhi,”R.A.P.E” Art Bull Gallery Delhi, ARTicle Gallery Birmingham UK, “A PROLOGUE TO UNREAL” by Panchkone at Lalit Kala Akademi, Delhi, “SEMBLANCE” by Panchkone at Visual Art Gallery India Habitat Centre Delhi, United Art Fair Delhi
She has also been part of Art Residencies at Utsha Foundation for Contemporary Art, Odisha Kalakriti art gallery, Hyderabad, TAJ residency and Ske project, Bangalore, PEERS residency at KHOJ, New Delhi, Reflection art gallery, New Delhi.
Apart from the exhibition her artwork has been part of various Public and Private collection such as Heritage Transport Museum Gurgaon, Kalakriti art gallery, Times of India and College of Art, Delhi.